Develop assets to support the launch of J’adore perfume. The display will need to stand alone amongst the heavily branded cosmetic section creating excitement.
We developed four seven foot high product facsimile J’adore perfume bottles. The vacuum formed bottles were placed on each corner of the Dior section and could be seen from all angles of the store. Counter displays and large graphic signage were also used to support the message.
The combination of graphic images and the larger then life product facsimiles all helped Dior surpass projected sales and generate increased awareness for the J’adore product line.