Are Your Displays Doing Their Job—or Just Taking Up Space?
Retail displays should do more than just fill space—they should serve a clear purpose. Whether it’s grabbing attention, guiding customers through a store, or encouraging purchases, every display in your space should be working for you. At Dicon Display, we often help retailers identify underperforming displays and transform them into strategic, sales-driving tools.
Signs a Display Isn’t Pulling Its Weight
If customers are walking past a display without stopping, if the product isn’t moving, or if the area regularly collects dust—it might be time for a rethink. Sometimes the issue is visibility, sometimes it’s layout, and sometimes it’s simply the wrong type of display for the product. Swapping in a sleek acrylic riser, a well-placed wire rack, or a warm wood focal point can drastically improve performance. Learn how to refresh outdated displays with small but strategic changes.
Data Doesn’t Lie—Track Performance
If you’re unsure whether a display is underperforming, start by measuring its impact. Monitor product turnover, customer engagement, and even how often staff restock that area. At Dicon Display, we often recommend tracking key performance indicators (KPIs) tied to display areas. If a display isn’t contributing to sales, it’s not earning its keep—and it may be time for a refresh.
Make Every Square Foot Count
In retail, space is money—so your displays should justify their footprint. Whether you need to highlight new arrivals, push seasonal promotions, or just organize merchandise more effectively, displays should support the customer journey and your bottom line.